I get asked about loan officer websites quite often. As more and more people make the shift to shopping online, it’s become all but impossible to ignore! So what do you need to be aware of if you’re planning on setting up your own website?
Super Important Loan Officer Websites Tip #1
A website is not a marketing strategy! A website is an electronic storefront or sales person for you. Unfortunately, without people stopping by to chat with your new found sales person, it’s useless! Most loan officers spend good money to purchase a website package. Excited at the thought of all this new business they’re about to get, they are soon disappointed when none is forthcoming!
What’s happening? There’s no traffic! See, when someone goes to a search engine to type in what they are looking for, your website is most likely not showing up. This means no traffic, no leads, no closed loans.
Super important Loan Officer Websites tip #2
If you’re not on the front page of Google, then you’re missing out – big time! Yahoo ROBO, DMA, and other recent organizational research studies confirm that 91% of individuals do NOT click past page number 1 of the search results! Is your site on the front page of Google? If not, then 91% (Or more) of the targeted prospects searching for your services are going elsewhere… Not a good way to generate business.
Super Important Loan Officer Websites Tip #3
Is your website a pre-written purchased package? I’m sorry to tell you, but chances are a lot of money was wasted! See, one of Google’s primary criteria for ranking websites is “unique content.” It only makes sense, as how valuable would a search engine be if it kept displaying results full of the same material over and over?
If you have a pre-written website that was also purchased by other loan officers as well, then your chances of ranking well on the search engines just dropped into the basement. This is coming from Google’s mouth, not mine. If you’re violating this rule, then you need to rethink how badly you want business from the web.
There’s lots of business to be had, but you need to know what is required to rank high on the search engines for proper keywords. Want to learn more about this concept? Here’s a great video I have prepared – Click the Loan Officer Websites link below to watch. (About 10 minutes) :
